Your brand, written down for machines.
Give Specs the messy stuff. It turns your logo, site, PDFs and photos into a brand kit an AI can read, then art-directs Instagram posts and walks you through every decision.
The kit is yours to keep. Download it, give it to the coding agent of your choice, and whatever it builds starts on brand.
Pick a demo brand to see finished posts.
Each post shows why it works, and the same brief made with no kit. Free and instant: these were made ahead of time. The three brands are fictional.
Warm and handmade
Half Acre Club
A monthly subscription box with one small growing project for people without a garden.
Bold and loud
Third Shift Slice
A walk-up pizza window in Columbus, Ohio, open till 3am for people getting off a late shift.
Minimal and premium
Hollis Ware
A one-person ceramics studio in Portland, Maine, selling stoneware tableware in numbered batches.
Or start with yours.
Build a brand kit from your own materials
Upload a logo, photos, a PDF or your About text. Watch the kit assemble with every item tagged to the upload it came from, then answer a few questions about what’s missing.
Also here: Specs’ own brand kit, the components the intake agent asks with, and the live session test page for the cost guards.