Demo brand · fictional
A monthly subscription box with one small growing project for people without a garden. Each post was art-directed from the brand kit. Tap Why this works to see which rule shaped each choice, and flip to Without kit to see the same brief made with no kit at all.
Brand kit
15 files: voice, audience, visual system, art direction, rules and guardrails. Drop the folder into any AI tool, or hand it to a freelancer.
Announce that Box 01 is pea shoots and that it's shipping.
Half Acre Club's Box 01 is pea shoots. About ten days from soil to first cut, in a takeout tub on one sill. If they lean toward the glass, turn the tub. You've got this. Link in bio. #peashoots #windowsillgarden
Get new people to join. Lead with the price and that they can cancel anytime.
Half Acre Club sends one small growing project a month for $24. Box 01 is pea shoots in a takeout tub, ready to cut in about ten days. The box holds seeds, a soil puck and a printed card; you save the tub. Cancel anytime. Link in bio. You've got this. #peashoots #windowsillgarden
Teach how wet the soil should be for pea shoots.
Pea shoots like soil that feels like a wrung-out sponge. Not dripping, not dry. If water pools on top, wait a day. You've got this. Link in bio for Half Acre Club. #peashoots #windowsillgarden
Invite people to a live stream where the founder cuts her first tray of the month and answers questions.
First Cut, Live. Thursday, Nov 20, 7pm ET on Instagram Live. Dana Reyes, the founder of Half Acre Club, cuts her first tray of the month and answers your questions. Bring one, and watch how it's done at the counter. You've got this. #windowsillgarden
Share a member's words about their first box.
Maya, a Box 01 member, has killed two basil plants. Her pea shoots ended up on her eggs. Dead plants happen. Link in bio to join Half Acre Club. You've got this. #peashoots #windowsillgarden
These posts were made ahead of time (about $0.84 in API calls, once), so this page costs nothing to visit. The brand and every fact in it are fictional.