Demo brand · fictional
A one-person ceramics studio in Portland, Maine, selling stoneware tableware in numbered batches. Each post was art-directed from the brand kit. Tap Why this works to see which rule shaped each choice, and flip to Without kit to see the same brief made with no kit at all.
Brand kit
15 files: voice, audience, visual system, art direction, rules and guardrails. Drop the folder into any AI tool, or hand it to a freelancer.
Announce that Batch 07 goes online this Sunday.
Batch 07 is forty pieces in oat speckle: 14 cups, 16 plates and 10 bowls. Stoneware, dishwasher safe, made by June at the north window. Online Sunday, 9am Eastern, link in bio. No restocks.
Get people to look at the Batch 07 cups as an everyday cup.
Batch 07 has 14 cups in oat speckle stoneware, each tagged by hand. A cup you're afraid to wash is a cup you don't use, so these go in the dishwasher and the microwave. Online Sunday, 9am Eastern, link in bio. No restocks.
Teach the one thing stoneware doesn't like.
Stoneware minds one thing: a big jump in temperature. Fridge straight to a hot oven can crack a piece, so let it come to room temperature first. Dishwasher safe, and made for daily use. #stoneware
Invite people to December's open studio.
Open studio is Saturday, Dec 6, 10am to 2pm, at the studio in Portland. June will be trimming Batch 08 cups at the wheel. Come and see how a cup gets its shape.
Share a customer's words about using a cup every day.
Ines bought a Batch 05 cup for the shelf. It has been in use since. A cup you're afraid to wash is a cup you don't use. Stoneware, dishwasher safe, made for breakfast.
These posts were made ahead of time (about $0.93 in API calls, once), so this page costs nothing to visit. The brand and every fact in it are fictional.